CODE OF ETHICS

FOREWORD BY

Kuljeet Singh

Founder & Chief Executive Officer

At Winterflo, we believe that fashion is more than what we create — it is the way we treat people, the care with which we handle our work, and the responsibility we carry as a growing brand. This Code of Ethics represents the values we promise to uphold every single day, whether interacting with customers, partners, team members, or the communities around us.

These principles reflect who we are: a brand built on honesty, creativity, respect, and an unwavering commitment to doing what is right. Every member of Winterflo — from designers to support staff — is expected to live by these values and represent the brand with pride and integrity.

1. Respect for Every Individual

Winterflo is committed to creating an environment where every individual is valued and treated with dignity. We welcome differences in culture, background, identity, and belief. We do not tolerate discrimination, harassment, or behavior that makes anyone feel unwelcome. Everyone deserves respect — our team, our customers, our partners.

2. Honesty & Transparency

Trust is built through honesty. Whether we interact with customers, suppliers, or colleagues, we commit to clear communication and truthful information. We avoid hidden agendas, deceptive practices, or actions that compromise the integrity of our work or the trust of the Winterflo community.

3. Responsible & Ethical Business

We aim to operate responsibly at every step — from sourcing materials to delivering final products. Winterflo chooses partners who share our values, ensures fair labor practices, and strives to reduce harm to the environment whenever possible. Ethical choices are not optional; they are the foundation of our brand.

4. Customer Commitment

Our customers are at the heart of what we do. We promise exceptional service, authenticity in every product, and fairness in every transaction. We listen to feedback, address concerns respectfully, and constantly improve to ensure every Winterflo experience feels special and trustworthy.

5. Confidentiality & Data Protection

We respect the privacy of our customers and team members. Personal information is handled with strict confidentiality and stored with care. We do not misuse data, share it without permission, or compromise the trust placed in us by our community.

6. Creativity With Integrity

Creativity is one of our greatest strengths, but we believe in originality and ethical creation. We do not copy, steal, or exploit the work of others. Winterflo is committed to genuine, meaningful design that reflects our values and our identity.

7. Zero Tolerance for Corruption

Winterflo strictly prohibits bribery, favoritism, or any behavior that compromises fairness. Decisions are made based on merit, ethics, and the best interest of the brand — never through unethical influence.

8. Accountability & Growth

No one is perfect — but we believe in learning, improving, and taking responsibility for our actions. If mistakes happen, we acknowledge them honestly and fix them with care. We grow together by choosing accountability over avoidance.